Marketing Manager, Mobile Gas Measurement

Who we are

Every life is unique and so are you!

At Dräger we  protect, support and rescue lives day in and day out. We are interested in you if you have the desire to work for an organisation that does something more, something that is truly worth working for.

As an international leader in medical and safety technology, we develop pioneering devices, software, services and solutions that people around the world trust. Wherever Dräger products are used, it's about the most important thing: it's about life.

About the role

The Marketing Manager MGM is responsible for driving the Draeger UK/IRE Gas Detection Strategy across the safety segments in collaboration with the Marketing Managers and Head of Marketing. They have product responsibility of Draeger Mobile Gas Management (MGM), they are also the segment expert for (Food & Beverage, Utilities).   They report to the SGDS Marketing Manager in a close, collaborative environment which ensures mutual success.

• The Marketing Manager is responsible for the MGM portfolio across all safety segments in the UK & IRE. This includes optimisation of the global portfolio for the domestic market and ensuring that the local market requirement is clearly communicated via adaptation of global / regional marketing materials.

• The Marketing Manager is responsible for the local Price/Positioning of the Portfolio within the target markets.  This includes the competitive positioning as well as the adaptation and development of the product differentiation message to customers, regional and global stakeholders.

• The Marketing Manager is the mobile gas detection expert and must engage meaningfully with all training provided with the understanding that they are the conduit to relay that knowledge back to the sales teams and wider organisation. They are responsible for providing support to the sales teams for the achievement of their sales targets.

• The Marketing Manager is responsible for the implementation and execution of the (MGM) go-to-market strategy process in consultation with the FGDS & Gas Detection Lead marketing manager, sales managers, and the Head of Marketing for UK & IRE. They also actively participate in developing and deploying the (MGM) Segment strategy (Central Safety Strategy) for the UK, (considering global concepts) for each market segment.

• The Marketing Manager Supports long-term brand awareness, thought leadership and key opinion leader activities across the safety segments and product areas. They Drive business and competitive intelligence with regards to the area of responsibility within the global guidelines, understand future market trends and requirements and help to align strategies accordingly. This includes helping to identify suitable events to showcase products, and contributing to the event theme and strategy to achieve good lead generation.

• The Marketing Manager provides local Product management of the (MGM) portfolio, including product launches and ongoing management of the portfolio offering. They Actively contribute to the development of the global corporate strategy for the product portfolio (MGM), and based on that, derive, and execute local product marketing strategies in alignment with regional and global marketing teams.

• The Marketing Manager analyses the market trends, customer needs, and competitor activity to define the portfolio strategy and shape the SGDS marketing direction, in alignment with regional and global strategies. This includes implementing a connected solutions approach which aligns with Draeger’s wider product portfolio strategy and has touch points with other Draeger connected products.

• Be an active member of the team, attending regular meetings and contributing to strategy development, to support delivery of the plan. This includes close engagement with the industry sales team, attending their sales meeting, supporting customer visits, lunch and learns and encouraging collaborative communication with the support of the SGDS Marketing Manager.

• The Marketing Manager must have a keen ear and eye for feedback from both the market and internal stakeholders, and relay those observations back to the organization in a productive manner.

Shared responsibilities

All employees have a responsibility:

·         to comply with the Integrated Management System (IMS) and minimise any impact on the environment whilst carrying out their duties.

·         to ensure and promote safe working conditions for all employees, visitors and contractors by implementing, monitoring and complying with occupational health & safety provisions

·         to embed our WeLEAD competencies – I build trust, I create value for the customer, I enable others, I provide direction, I embrace diversity, I deliver results

Reporting Relationships

Manager - SGDS & Gas Detection Lead

Size of team/environment - Working in a team of twelve supported by a dedicated Marketing communications specialist, you will attend meetings at both Draeger offices and offsite to further the collective safety marketing strategy.

Role Requirements

Education/Qualifications

• Marketing & Product Management experience preferably in a relevant industry or Technical Safety role.
• Degree in related subject desirable.

Related Experience 

·         Extensive experience in a B2B Marketing role

·         Experience in marketing and commercial strategy

·         Product management experience highly desirable

·         Experience Marketing Technical Safety Products

·         Experience Product Managing Technical Safety Equipment

·         Experience in the safety industry

·         Experience with gas detection products advantageous

• Ability to prepare and manage budgets

Skills, Special Competencies

·         IT knowledge: MS Office / CRM / TEAMS

·         Ability to organize, manage time and priorities

·         Excellent team working skills

·         People management skills

·         Ability to influence and build followership

·         Customer orientated and results driven

·         Capable of hands on problem-solving and attention to detail

·         Ability to generate ideas and solutions

·         Ability to use own initiative

·         Market research and market analyses methods

·         Business management, strategic marketing skills

·         Marketing Program development and execution

·         Self-motivated with the ability to cope with competing demands

·         Strong communication skills in all forms including written, oral, email, telephone, and presentations

·         Capable of working independently, and having responsibility as an individual

·         Demonstrable full knowledge of the sales process and ability to partner effectively with sales teams

 Dräger‘s Benefits

·         27 days holiday plus bank holidays, with option to purchase up to 3 additional days

·         Flexi scheme (check whether role has this benefit)

·         Hybrid working available (check whether role has this benefit)

·         Company car or monthly car payment allowance (check whether role has this benefit)

·         Private medical (check whether role has this benefit)

·         Discounted critical illness cover, dental cover, and partner life assurance

·         Healthcare cash plan

·         Subsidised canteen (check whether role has this benefit)

·         Discounted shopping & leisure vouchers

·         My Club Nissan car scheme

·         Cycle to Work

·         Gym membership discounts – up to 25%

·         Charity Giving scheme

Dräger‘s dedication

At Dräger we have a clear vision,  to be an organisation  with a working environment that includes a diverse mix of talented people who want to come, stay and grow.

We ensure candidates  with the required qualifications and experience will be considered  for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

All are welcome to apply!.

From hospitals to fire departments to industrial customers, people around the world rely on our products: cutting-edge technology that combines real engineering with the digital future. With over 130 years of experience, passion and the bold ideas of more than 16,000 employees, we are committed to turning technology into ›technology for life‹.