UK Sales Manager – Safety (Government)

Who we are

Dräger protects, supports and saves lives day in and day out. We are interested in you if you have the desire to work for an organisation that does something more, something that is truly worth working for.

As an international leader in medical and safety technology, we develop pioneering devices, software, services and solutions that people around the world trust. Wherever Dräger products are used, it's about the most important thing: it's about life.

About the role

The role will focus on government agencies—covering emergency response services such as fire, police, and HART—as well as the defence and security sectors, with additional cross-selling opportunities into the NHS.

As UK Sales Manager, you will lead and inspire a team of Business Development and Regional Account Managers, driving performance and achieving ambitious sales targets. Balancing strategic vision with hands-on leadership, you will set clear goals, provide coaching, and ensure the successful delivery of Dräger’s go-to-market strategy. By working closely with senior leadership, marketing, and business development teams, you will identify growth opportunities, deepen customer relationships, and secure long-term regional success.

General expectations of the role:

Leadership & Team Management

•  Provide direct-line management of the UK Safety (Government) sales team.
• Recruit, onboard, and develop regional sales managers as required, embedding the go-to-market strategy into team operations.
•  Lead, coach, and develop team members through regular field visits, in-field coaching, and structured development plans.
• Conduct Annual Feedback Reviews, manage performance in line with company policy, and drive professional upskilling aligned with sales competencies.
• Foster a collaborative, high-performance culture in line with the “We Lead” behavioural framework. I deliver results!

Sales Strategy & Execution

•  Set and deliver the annual regional sales budget and team targets, ensure consistent achievement of financial commitments.
• Develop and execute a clear sales plan aligned with Dräger’s strategy, translating it into measurable sales tactics.
• Identify and pursue Key Growth Opportunities in collaboration with the Business Development Managers.
• Take strategic ownership of major opportunities, driving long-term account development.
• Present accurate, data-driven sales plans, forecasts, and funnel updates to senior management at regular intervals.

Financial & Operational Management

• Ensure accurate use of CRM, Power BI, and reporting tools to track performance and inform decision-making.
•  Monitor ROI on regional sales activities, aligning resources to maximise impact.
•  Ensure compliance with expense management (Concur), CRM standards, and sales functional excellence expectations.

Stakeholder Engagement & Cross-Functional Collaboration

• Build and maintain strong relationships with key external stakeholders and strategic accounts to drive growth.
•  Collaborate closely with Marketing, Customer Services, and Project Management teams to ensure seamless delivery of commercial strategies and customer projects.
• Work jointly with Marketing to align sales strategies with key initiatives and present the annual commercial strategy to the team.
• Partner with Business Development to develop long-term partnerships with strategic accounts in line with Dräger’s four-pillar medical strategy.

Communication & Team Engagement

•  Facilitate regular team meetings and biannual team events for account planning and mid-year reviews.
• Provide clear, consistent communication of commercial priorities, sales goals, and progress to all team members.

The tasks and responsibilities above are typical of the duties the post holder will be expected to perform. It is not necessarily exhaustive and other duties of a similar nature and level may be required from time to time.

Shared responsibilities

All employees have a responsibility:

•  to ensure and promote safe working conditions for all employees, visitors and contractors by implementing, monitoring and complying with occupational health & safety provisions·          
• to embed our WeLEAD competencies – I build trust, I create value for the customer, I enable others, I provide direction, I embrace diversity, I deliver results
• to comply with the Business Information Centre (BIC) and minimise any impact on the environment whilst carrying out their duties.

Reporting Relationships

Manager

• Sales & Marketing Director – Safety

Size of team/environment

• UK Safety (Protective) sales team – c.5 direct reports

 Role Requirements

Education/Qualifications

• University degree or equivalent desirable
•  Leadership and management qualification desirable
•  Marketing qualification desirable

Related Experience 

• Relevant business experience in a senior marketing role essential
• Previous experience in Pharmaceutical or Medical Devices Industry
• Previous experience in first line management of a team of people

Skills, Special Competencies

• Deep knowledge of safety industry and other relevant customers
• Knowledge of relevant competitors
• Strategic thinker, familiarity with strategy tools and frameworks
• Creativity and problem-solving skills
• Networking, lobbying and collaboration skills
• Ability to lead and work as part of a team
• Ability to negotiate and influence
• Customer orientation
• Market research and market analysis methods
• Business management skills
• Marketing Program development and execution        
• Self-motivated

 Dräger‘s Benefits

• 27 days holiday plus bank holidays, with option to purchase up to 3 additional days
• Company car or monthly car payment allowance
•  Private Medical Insurance
• Discounted critical illness cover, dental cover and partner life assurance
• Healthcare cash plan
• Discounted shopping & leisure vouchers
• Cycle to Work
•  Gym membership discounts – up to 25%
• Charity Giving scheme

Dräger‘s dedication

At Dräger we have a clear vision, to be an organisation with a working environment that includes a diverse mix of talented people who want to come, stay and grow.

We ensure candidates with the required qualifications and experience will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

All are welcome to apply.

 Dräger‘s Benefits

•  27 days holiday plus bank holidays, with option to purchase up to 3 additional days
•  Company car or monthly car payment allowance
•  Private Medical Insurance
•  Discounted critical illness cover, dental cover and partner life assurance
• Healthcare cash plan
•  Discounted shopping & leisure vouchers
• Cycle to Work
• Gym membership discounts – up to 25%
• Charity Giving scheme

Dräger‘s dedication

At Dräger we have a clear vision, to be an organisation with a working environment that includes a diverse mix of talented people who want to come, stay and grow.

We ensure candidates with the required qualifications and experience will be considered for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

All are welcome to apply.