Head of Communications

Who we are

Every life is unique and so are you!

At Dräger we  protect, support and rescue lives day in and day out. We are interested in you if you have the desire to work for an organisation that does something more, something that is truly worth working for.

As an international leader in medical and safety technology, we develop pioneering devices, software, services and solutions that people around the world trust. Wherever Dräger products are used, it's about the most important thing: it's about life.

About the role

You will be responsible for pro-actively managing the promotion of Draeger’s Medical solutions and brand awareness across the UK & Ireland, with a focus on improving reach, lead generation and enhancement of digital touchpoints.

Responsibilites include:-

• Liaison with marketing management and senior management to understand strategy, objectives, key messaging, target audiences and asset requirements for external Medical communications.
•  Management of the annual communications budget.
• Creation of omnichannel campaign plans for Medical customers using the communications mix.
• Overviewing all Medical campaign activities to enhance digital touchpoints, contact management and lead generation activities where applicable.
• Managing the creation and delivery of the annual cross-divisional internal communications plan with a focus on driving employee engagement using existing sharepoint, Viva engage and Sway channels.
•  Ensuring delivery of the external and internal communications plans with clear allocation of tasks and project management of the plans.
• Management of Medical CRM campaigns to ensure visibility of ROI on the Marketing Dashboards and reporting overviews when required.
• Investigating and enhancing CRM Marketing modules such as Campaigns
•  Inclusion of brand awareness activities including cross segment portfolio into the marketing communications plan.
• Best practice sharing of event process, including lead generation, call to action workflows, mailing list management and PR management across the Medical and Safety divisions.
• Acting as main point of contact for European and Global Medical campaigns.
• Dissemination of corporate marketing training and guidelines to marketing specialists across UK & Ireland Medical and Safety divisions.
• Direct line management of Medical marketing specialists and provision of clear development plans to ensure upskilling of the team.
•  Development of apprenticeship programme for Marketing Communications.
•   Relationship management of external agencies.

Shared responsibilities

All employees have a responsibility:

• to comply with the Integrated Management System (IMS) and minimise any impact on the environment whilst carrying out their duties.
•  to ensure and promote safe working conditions for all employees, visitors and contractors by implementing, monitoring and complying with occupational health & safety provisions
• to embed our WeLEAD competencies – I build trust, I create value for the customer, I enable others, I provide direction, I embrace diversity, I deliver results

Reporting Relationships

Manager

• Director of Medical Sales & Marketing

Size of team/environment

• The Head of Communications role will have 2 direct reports marcomms specialists.
• The management team peers will consist of Head of Marketing, Strategy Manager, Clinical Lead and 6 sales managers, 2 BDMS and an assistant to the director.

 Role Requirements

Education/Qualifications

• Educated to degree level or equivalent experience

Related Experience 

• Marketing Communication and  Management experience required.
• Clear understanding of all aspects of communications mix.
• Strong communications background within medical devices is preferable.
•  Previous line management experience desired.
• Proficient in CRM and communications reporting.
• Excellent planning, time management and organisational skills.
• Ability to develop and maintain stakeholder relationships.

Skills, Special Competencies

• Marketing Communications professional qualification.
• Team player and motivator.
• Ability to work on timed projects.
• Be able to demonstrate meeting of timelines for reporting and expenses.
•  Work within allocated communications budget.

 Dräger‘s Benefits

•  27 days holiday plus bank holidays, with option to purchase up to 3 additional days
• Company car or monthly car payment allowance
•  Discounted critical illness cover, dental cover and partner life assurance
• Healthcare cash plan
•  Discounted shopping & leisure vouchers
• Cycle to Work
• Gym membership discounts – up to 25%
• Charity Giving scheme

 Dräger‘s dedication

At Dräger we have a clear vision,  to be an organisation  with a working environment that includes a diverse mix of talented people who want to come, stay and grow.

We ensure candidates  with the required qualifications and experience will be considered  for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

All are welcome to apply!.

From hospitals to fire departments to industrial customers, people around the world rely on our products: cutting-edge technology that combines real engineering with the digital future. With over 130 years of experience, passion and the bold ideas of more than 16,000 employees, we are committed to turning technology into ›technology for life‹.