Head of Marketing - Medical

Who we are

Dräger protects, supports and saves lives day in and day out. We are interested in you if you have the desire to work for an organisation that does something more, something that is truly worth working for.

As an international leader in medical and safety technology, we develop pioneering devices, software, services and solutions that people around the world trust. Wherever Dräger products are used, it's about the most important thing: it's about life.

About the role

The Head of Marketing role leads, determines, and implements the UK & Ireland mid-term and long-term marketing strategy for our medical business. This is achieved in accordance with Dräger’s global and regional business strategies and setting business goals accordingly.

• The Head of Marketing leads the local medical marketing organization:
• First line management: Leads and manages a team of 7 Modality Marketing Managers.
•  Strategy Development: Responsible for the mid- to long-term growth in net sales and ongoing improvement of Global Gross Profit for the complete Dräger Medical portfolio within UK & Ireland
• Operational excellence: Support the product lifecycle and product management for all medical portfolio’s.
  Contribute to the UK & Ireland Commercial Leadership Team

General expectations of the role:

•  Strong leadership and day-to-day management of the Medical Marketing team; including performance management, objective setting, and personal development.
  Co-ordinate with the marketing managers the localised plan for the global marketing strategies for the medical segment relevant for the UK and Ireland market.
• Lead and co-ordinate the activities and campaigns for the development and implementation of the UK&I market positioning and customer segmentation, marketing mix and operational marketing plan for assigned portfolios.
• Develop and lead process for collection and consolidation of market & competitive data and maintain this ongoing.
• Support the team to manage the entire product lifecycle: drive local product launch, ensure fast ramp-up and drive local phase out activities.
• The key link for communication between local marketing and regional/global marketing teams ensuring that feedback is given to regional marketing regarding required product changes.
• Lead and collaborate with other departments on the Key Opinion Leader process in line with our local company strategy relevant to the campaigns for each portfolio area.
• Control the departmental resources and budget ensuring a ROI tool is applied to all marketing campaigns aligned to the local strategy. 
• Map, track and report on the external stakeholder landscape and the views of important and influential governmental and non-governmental organisations affecting the relevant customer segments and product areas and including around the sustainability and social value agenda.
• Create and nurture key relationships with external stakeholders and influencers, accumulate feedback from key opinion leaders to drive strategy and relevant activities. 

The tasks and responsibilities above are typical of the duties the post holder will be expected to perform. It is not necessarily exhaustive and other duties of a similar nature and level may be required from time to time.

Shared responsibilities

All employees have a responsibility:

• to comply with the Integrated Management System (IMS) and minimise any impact on the environment whilst carrying out their duties.
• To ensure the company complaints procedures are followed at all times.
• to ensure and promote safe working conditions for all employees, visitors and contractors by implementing, monitoring and complying with occupational health & safety provisions
•  to embed our WeLEAD competencies – I build trust, I create value for the customer, I enable others, I provide direction, I embrace diversity, I deliver results

Reporting Relationships

Manager

• Sales Director – Medical

Size of team/environment

• Medical Marketing team – 7 direct reports

 Role Requirements

Education/Qualifications

•  University degree or equivalent essential
• Leadership and management qualification desirable
• Marketing qualification desirable

Related Experience 

• Relevant business experience in a senior marketing role
• Previous experience in Pharmaceutical or Medical Devices Industry
• Previous experience in first line management of a team of people

Skills, Special Competencies

• Deep knowledge of NHS and other relevant customers
• Knowledge of relevant competitors
• Strategic thinker, familiarity with strategy tools and frameworks
• Creativity and problem-solving skills
• Networking, lobbying and collaboration skills
• Ability to lead and work as part of a team
• Ability to negotiate and influence
• Customer orientation
• Market research and market analysis methods
• Business management skills
• Marketing Program development and execution        
• Self-motivated

 Dräger‘s Benefits

•   27 days holiday plus bank holidays, with option to purchase up to 3 additional days
• Company car or monthly car payment allowance
• Private Medical Insurance
•  Discounted critical illness cover, dental cover and partner life assurance
•  Healthcare cash plan
• Discounted shopping & leisure vouchers
• Cycle to Work
• Gym membership discounts – up to 25%
• Charity Giving scheme

Dräger‘s dedication

At Dräger we have a clear vision,  to be an organisation  with a working environment that includes a diverse mix of talented people who want to come, stay and grow.

We ensure candidates  with the required qualifications and experience will be considered  for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

All are welcome to apply!.

From hospitals to fire departments to industrial customers, people around the world rely on our products: cutting-edge technology that combines real engineering with the digital future. With over 130 years of experience, passion and the bold ideas of more than 16,000 employees, we are committed to turning technology into ›technology for life‹.